Founder · Sales Architect · Operator

Frano
Primorac

a website

Let's talk
3000m
3000m · somewhere up there
Herzegovina 2001
Herzegovina · 2001
Kyrgyzstan eagle
Kyrgyzstan · steppe eagle
FOI lecture
Guest lecture · FOI Zagreb
By the numbers
€0K
Raised pre-product. Pre-seed round closed before a single line of code shipped.
0M+
People reached with zero paid media. Viral brand campaign, 150+ press publications.
0K
Emails sent per month through the outbound funnel built from scratch at Takeaway Reality.
−20 → +45
NPS swing in 2 quarters at Teya. Rebuilt ops and SLAs from the ground up.

Work

Current
Takeaway Reality
Head of Sales
2025 – Present
  • Built the entire sales department from zero — process, team, tooling, targeting.
  • Engineered outbound funnel delivering 30,000 emails per month.
  • Designed pipeline architecture, ICP strategy, and conversion tracking.
Sales Architecture
Current
Choncha
Founder & CEO
2023 – Present
  • €160K pre-seed raised.
  • Led hardware + software teams — mobile app and hardware R&D and production at scale.
  • Viral campaign: 5M+ reach, 150+ media features, zero ad spend.
  • Won multiple pitching competitions across the region.
IoT · Leadership · Fundraising
2021 – 2022
Teya
Business Development Manager
2021 – 2022
  • Led SaaS market expansion for London-based fintech unicorn (ex Saltpay).
  • Product NPS: −20 → +45 in two quarters via process overhaul.
  • Scaled product from 0 to 100 users. Hit sales targets 4 quarters straight.
Fintech · SaaS · Growth

"Comfortable going from zero to one. Building systems, teams, and pipelines that keep running after I've moved on to the next problem."

From hiring to CRM setup, pipeline design to cold outreach at scale — everything built with ownership, not delegation.

Capabilities
Sales Architecture Outbound Funnels Fundraising Team Building Hardware & Software Leadership Systems Design Market Expansion CRM & Data Analysis Operational Frameworks Key Account Management Product Localisation Public Speaking Pitching Brand & PR Partnerships English · Croatian · German
Human
⛰
Mountains
Spent the best part of childhood on a mountain ranch. Trying to earn enough to go back to doing just that.
📖
Reading
I can read and I read a lot. Here are some recommendations.
🃏
Hobbies
Was an avid but mediocre chess player. Switched to poker and won a few tournaments. Trained MMA for a couple of years but switched to finding good cuts of steak to grill.
☕
Coffee
Absurd amounts. Like really, I should see a doctor.

Currently

🎂
Age
—
calculating…
📍
Right now in
Zagreb
Croatia
📖
Reading
Isušena kaljuža
Janko Polić Kamov
Isušena kaljuža
Janko Polić Kamov
🔨
Building
Choncha
Sales pipeline @ TAR
Second Brain app
A wooden bench

Let's build
something real.

Open to the right conversations. Based in Zagreb, but usually somewhere else.

Email me +385 91 9120806